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Bleacher Report ads - Up Your Game - ft. Allen Iverson
Bleacher Report ads - Up Your Game - ft. Allen Iverson

Client: Bleacher Report Agency: Johannes Leonardo Campaign: “Up Your Game” Bleacher Report VP, Marketing: Lisel Welden Sr. Manager, Brand Marketing: Will Leivenberg Sr. Manager, Partnerships: Max Rausch Sr. Director of Business Development: Michelene Loomer President: Rory Brown VP of Programming: Bennett Spector Creative Director: Ryan Smith Sr. Director, Branded Content: Beckley Mason Head of B/R Entertainment: Neil Punsalan Johannes Leonardo President: Bryan Yasko Founders & CCOs: Jan Jacobs & Leo Premutico Creative Director: Mike Blanch Associate Creative Director: Omid Amidi Sr. Copywriter: Maclean Jackson Sr. Art Director: Mica Gallino Head of Integrated Production: Dana May Sr. Integrated Producer: Shami LaCourt Director of Business Affairs: Marta Stajek Head of Account Management: Emily Wilcox Account Supervisor: Adam Rubin Head of Strategy: Mark Aronson Strategist: Ben Breier Celebrity stars: Shameik Moore, Allen Iverson, Marquette King, Benjamin Kickz Production company: MJZ Films Director: Fredrik Bond Director of Photography: Ryley Brown Executive Producer: Kate Leahy Producer: Line Postmry Producer: Shelley Urick-Scillone Production Supervisor: Beth Schiffman Editorial: Whitehouse Post Editor (Lead): Patric Ryan Assistant Editor: Brad Dupuie Assistant Editor: Clay Doggett Executive Producer: Caitlin Grady Senior Producer: Marcia Wigley Visual effects: The Mill VFX Supervisor, 2D Lead: Martin Karlsson 2D Compositors: Becky Porter, Kelsey Napier, Dag Ivarsoy, Daniel Thuresson, Alex Candlish, Tara DeMarco, Matthew Dobrez, Anne Trotman 3D Lead Artist: David Lawson, Tom Graham 3D Artists: Phil Mayer, Chris Goodrich, Daniel Stern, Chase Webb, Matt Longwell, Freddy Parra, Steven Olson, Michael Lori Motion Graphics: Laura Nash Executive Producer: Leighton Greer Producers: Alex Bader, Sumer Zuberi Production Coordinator: Jalisa House Shoot Supervisors: Martin Karlsson, David Lawson Colorist: Adam Scott Executive Producer: Thatcher Peterson Producer: Diane Valera Production Coordinator: Robert Cohen Original music and sound design: Q Department Executive Producer: Zack Rice Producer – Guin Frehling Sound mix: Sonic Union Sound Engineer: Steve Rosen Executive Producer: Justine Cortale Producer: Patrick Sullivan Production and post-production Videographer (Los Angeles): Jake Uris Videographer (Charlotte): Julian Bernstein Photographer (Los Angeles): Jake Michaels Photographer (Charlotte): Craig LaCourt Special thanks: Turner Media Director: Katie Morrow Digital Cross Promotions Manager: Jori Palmer Sr. Counsel: Matt Cash Sr. Counsel: Kevin Glidewell Corporate Legal Manager: Gail Oja CMO: Val Immele



Allen Iverson Full Highlights vs. the Pistons - 2003 NBA Playoff Game 1
Allen Iverson Full Highlights vs. the Pistons - 2003 NBA Playoff Game 1

Chauncey Billups' sprained ankle concerned the Detroit Pistons as much as their win over Philadelphia excited them. Richard Hamilton scored 25 points and Billups had to be helped off the court after his 24th point as top-seeded Detroit beat the fourth-seeded Philadelphia 76ers 98-87 Tuesday night in Game 1 of the Eastern Conference semifinals. "It was tough,'' Hamilton said. "I ran to him and said, 'You all right?' You could see he was in some pain. Chauncey is a big asset to our team. "I just got done talking to him in the training room, and said, 'Please tell me you'll be all right for Game 2.' Hopefully he'll be back.'' Game 2 is Thursday night at The Palace. Pistons coach Rick Carlisle said he may not know until gameday whether Billups will play. Philadelphia also has a limping guard. X-rays were taken of Eric Snow's right foot after the game, and they were negative. Snow, who received treatment on his foot before the contest, will be evaluated again before practice Wednesday. Allen Iverson, who led the league in scoring during the first round, had 27 points on 8-of-21 shooting for the 76ers. He averaged 34.8 points in the first round against Charlotte. "They played better than us, but we still had a chance to win the basketball game, so we feel good about that,'' Iverson said. Detroit was in control for much of the game, but it was never comfortable. That was especially true when Billups left when he turned his left ankle after shooting a jumper and landing on Snow's foot. His basket gave the Pistons a 77-70 lead with 10:09 left. Billups has scored 101 points in his past three games. The Sixers scored consecutive baskets to pull within three -- the closest they had been since early in the second quarter -- but Detroit rookie Mehmet Okur scored six straight points to give the Pistons the cushion they needed. "We got to 77-74 and we self-destructed,'' 76ers coach Larry Brown said. Philadelphia could not get closer than six points as the Pistons made enough free throws to seal the win. Detroit has not trailed in the second half of its last four games. The Pistons lost the opening game of the playoffs to Orlando and were forced to rally to be just the seventh team in NBA history to win a series after trailing 3-1. "We know how important it is to win the first game because we didn't like being at the other end in the last round,'' Carlisle said. "But we also won the first game last year against Boston and lost the series, so we know how important Game 2 is, too.'' The Celtics eliminated the Pistons in Game 5 of the conference semifinals last season. Detroit's bench, which led the league with 34.1 points a game during the regular season, was a force. Okur scored a playoff-high 16, while Tayshaun Prince and Corliss Williamson each had eight. Chucky Atkins, who replaced Billups, scored a basket for the first time since Game 5 against the Magic. "Their bench came in and gave them a huge lift,'' Brown said. Philadelphia's Derrick Coleman scored a playoff-high 21 points and reserve Greg Buckner added 11. The Sixers made most of their shots in the first half, but their turnovers were costly. Philadelphia hit 56.3 percent to Detroit's 37.5 percent, but trailed 24-21 after the first quarter. The Pistons converted eight turnovers into eight points. Early in the second quarter, after Philadelphia took its second lead, Detroit scored nine straight points for a 33-25 lead. By halftime, the Sixers were still making more than half their shots, but trailed 49-40 because the Pistons turned 13 turnovers into 16 points. Detroit went ahead 63-50, its largest lead, midway through the third quarter, but began the fourth up just 73-66. Game notes There was a 19-minute delay at 7:51of the first quarter because the overhead lights at The Palace went out. "A breaker was tripped, just like what happens in a house,'' Pistons spokesman Matt Dobek said. ... Detroit's local television network lost its video and audio signal during the power outage, but play-by-play announcer George Blaha continued to call the action via telephone. ESPN and Philadelphia's television network did not have their broadcasts interrupted.



Allen Iverson 40 point games | #38 | 47pts vs Boston Celtics [2002-01-25]
Allen Iverson 40 point games | #38 | 47pts vs Boston Celtics [2002-01-25]

Who holds the record for most points scored at the Fleet Center? "The Answer" is the answer. Allen Iverson scored 47 points to eclipse Antoine Walker's arena mark and the Philadelphia 76ers continued their mastery of the Boston Celtics with a 106-90 victory. "We didn't have an answer for Allen Iverson," Celtics coach Jim O'Brien said. "I mean he scored 47 points. All the shots that he makes are tough shots. There's a reason that guy was the MVP. Very, very difficult to guard him when he's hot. Just forget about it." It was the fifth 40-plus point game of the season for Iverson, who was 16-of-31 from the field, including 4-of-8 from 3-point range, and 11-of-13 from the free throw line. "When guys play me one-on-one, I'm able to get by them," Iverson said. "I was able to get by some guys and pull up for short jumpers because they weren't really letting me get all the way into the paint. I had to work on my short game." Victimizing Kenny Anderson for most of his points, Iverson had 27 points on 11-of-18 shooting in the first half when Philadelphia built a 63-48 lead. He scored 13 in the third quarter, giving him his 37th career 40-point game. "He was hitting some big shots and sometimes there's nothing that you can do," Anderson said. Paul Pierce, Erick Strickland and Milt Palacio also took turns defending Iverson. "He's not one of the top five players in the game for nothing," Pierce said. "He's an MVP. He made shots, big shots and it wasn't like we weren't guarding him," Strickland said. Walker scored 43 points for the Celtics in an April 5, 1998 game here against New Jersey. Iverson tied Walker's record with a 3-pointer with 11:02 left and broke it with a 17-foot jumper from the right side with 8:26 remaining. His final basket was a jumper from the left corner with 83 seconds remaining, giving the Sixers a 100-90 lead. The Sixers have won the last eight meetings in the rivalry, including two this season. On Friday, Philadelphia raced to a 14-4 lead, built a 15-point halftime advantage and closed the game with 12 straight points after the Celtics made a fourth-quarter run. "They took us out of the game early and we were chasing the whole night," O'Brien said. Boston scored nine consecutive points and pulled within 94-90 on a basket by Anderson with 4:02 left, but failed to score the rest of the way. "They made a hell of a run," Sixers coach Larry Brown said. "They get to 94-90 and they don't score the rest of the game. We made some huge plays." Eric Snow hit a scoop layup with 3:33 left, Derrick Coleman converted a pair of free throws and Iverson hit his final basket to virtually close out the Celtics. Snow converted four free throws in the final 1:15. Dikembe Mutombo had 15 points, 12 rebounds and six blocked shots for the Sixers (21-21), who moved to .500 for the first time since they were 8-8 on December 2. Pierce led Boston with 30 points and 13 rebounds. Walker added 18 points, but was just 5-of-18 from the field. The 76ers have not lost to the Celtics since a 93-77 setback in Boston on March 12, 2000. Aaron McKie, Philadelphia's third-leading scorer, suffered a mild strain of his left Achilles tendon when Strickland dove into his leg while chasing a loose ball with 11:04 left in the second quarter. McKie did not return and was hobbling in the locker room afterwards, but was not using crutches. The Sixers hit seven of their first eight shots in jumping to a 14-4 lead. Boston put together a run of its own and pulled within 20-18 as Pierce and Walker each hit 3-pointers. But Philadelphia reclaimed control, scoring nine straight points on a jumper and a pair of free throws by McKie, two free throws by Mutombo and a tip-in by Iverson, giving the Sixers a 29-18 lead. Philadelphia shot 59 percent in the first quarter as Iverson scored 12. Iverson hit a 21-foot jumper and a 3-pointer to key an 8-1 second quarter run and the Sixers led by as many as 18 on two occasions in the first half. Iverson had 15 in the quarter. Iverson scored 13 of Philadelphia's 20 points in the third quarter.



Flashback: Allen Iverson vs Michael Jordan (1997) HQ
Flashback: Allen Iverson vs Michael Jordan (1997) HQ

After watching the 76ers' Allen Iverson score a career-high 44 points Monday, Michael Jordan wondered. "Was I that way in '84?" Jordan asked. That was when rookie sensation Jordan averaged 28.2 points a game, alienated his elders at the All-Star Game because of his big publicity buildup, had just about every play run for him and averaged almost 20 shots a game. "That was a long time ago," admitted Jordan with a laugh. "But I did make the playoffs every year." The 76ers are far from it, but Iverson had that Jordan-like look Monday night as he whirled around the Bulls, shooting 16 of 32 with eight assists in 48 minutes. It was his second straight game without being taken out for the undermanned 76ers, who fell nevertheless 128-102. It was no coincidence Iverson's explosion came against the Bulls. It was against the Bulls in early November when Iverson supposedly told Jordan on the court he had no respect for him. Jordan talked about it, while Iverson said everyone misunderstood him and he just was saying he went hard against anyone on the basketball court, even Michael Jordan. "I never talked back and forth to those guys," said Iverson. Of course, Ron Harper also went for a season-high 22 points and Steve Kerr 15 as Iverson helped out feebly on defense as he saved himself for his offense. "That's something the media, I'm sorry to say, blew all out of proportion. Ever since that incident happened with Michael," said Iverson, "it was, `He said something negative to Michael Jordan. Let's dog him now.' It has been that way ever since. The media has been tough on me. But I'm not a soft person. There's nothing weak about me." Iverson has been tough on the Bulls, though not tough enough to cause the Bulls any losses. Iverson scored 32 points against the Bulls after the alleged incident, then 37 last month, including a shocking crossover dribble that left Jordan swiping at air, and then 44 Monday. "They're a great basketball team," said Iverson of the Bulls. "I don't see anybody beating them. (But) I got a lot of negativity coming from that team when I don't think I deserved it. "Those guys don't know me. They don't know what I've been through and what I had to endure to get here. So what I hear I think is unfair. But they wouldn't be writing about me or talking about me if I was a bad basketball player." Jordan remembered it happened to him too. "It's the same thing Larry Bird used to do to me," said Jordan of the taunting of Iverson from the Bulls bench during the game. "And then they'd kick our butts."



1997 Chicago Bulls FULL Ring Ceremony HQ *Rare
1997 Chicago Bulls FULL Ring Ceremony HQ *Rare

NBA In what is becoming an annual ritual, the Chicago Bulls received their NBA championship rings and trounced the Philadelphia 76ers, 94-74, in their home opener. Ron Harper scored 17 points and Michael Jordan 16 for the Bulls, who led by as many as 31 points and bounced back from Friday's stunning loss at Boston. Chicago has beaten Philadelphia 16 straight times since December 8th, 1993. Last season, the Bulls won at Boston and returned home to receive their rings and pound Philadelphia, 115-86. In a pregame ceremony lasting 30 minutes, Bulls management and players received their rings before the championship banner was unfurled. General manager Jerry Krause, who has threatened to break up the team after this season, was loudly booed. But coach Phil Jackson was introduced next and the crowd noise turned to cheers thereafter. The loudest cheers were for Jordan and injured All-Star forward Scottie Pippen, who cried and said, "It's been a great ride." Pippen has feuded with Krause and is a free agent at the end of the season, when he said he is leaving the team. "Scottie was very emotional after the ring ceremony," Jordan said. "We can all feel that way, because it can be a farewell speech for any of us, but we have a job to do and need to concentrate on it." The Bulls also figured out a way to slow down 76ers guard Allen Iverson, who was making his season debut after sitting out a league suspension for Friday's opener. They started 6-1 Randy Brown, who matched up well with the lightning-quick Rookie of the Year. Iverson, who averaged 37.7 points per game over his last three meetings with Chicago, was held to 13 points, shooting 5-of-15 from the field and committing eight turnovers. "We had no offense at all tonight," Philadelphia coach Larry Brown said. "I thought we played three good minutes at the beginning of the game, and that's about it. Don't point the finger at Iverson, it was our whole offense that self-destructed." "This is not a new Allen you're seeing," Iverson said. "I'm not changing my game a lot, I am just trying to keep everyone involved. We are just trying to adjust to each other. So far it doesn't look too good." The Sixers (0-2) jumped to a 6-0 lead, but the Bulls responded with 10 straight points and never trailed thereafter. Jordan scored eight points and Harper six as Chicago opened a 27-15 lead after one quarter, and Harper's hoop boosted the lead to 33-15 with 10:10 left in the first half. "This was a good game for us tonight," Jordan said. "With the ring ceremony, we were able to transfer that emotion onto the floor, and we were able to sustain it throughout the game." A jumper by Jerry Stackhouse pulled Philadelphia within 52-39 with 9:15 left in the third quarter, but Jordan and Harper had four points each in an 8-0 burst. The Sixers responded with an 8-0 run of their own before the Bulls put away the game. Jason Caffey scored eight of his 14 points as Chicago closed the quarter with a 19-2 spurt, opening a 79-49 lead. The Bulls' largest lead was 86-55 and Philadelphia got no closer than the final margin. "We talked to the team a lot about the third-quarter breakdown in last night's game," Jackson said. "We told them to be prepared for a big push after the half, our people gave us a real good effort, and broke the game open." Luc Longley had 12 points and 10 rebounds and Dennis Rodman had 13 boards for the Bulls, who shot 49 percent (40-of-81) from the field and forced 27 turnovers. "Scoring will always be an issue with us until Scottie gets back," Jackson said. "Right now we're concentrating on getting our scoring from good defense, and using it for transition points." Stackhouse scored 15 points and Jim Jackson 13 for the Sixers, who shot 37 percent (29-of-78). Eric Montross had 10 rebounds. "We're not really what I consider a team right now. We're very confused," Larry Brown said.



Reebook Commercial ft. Allen Iverson, Shaquille O'Neal & Shawn Kemp
Reebook Commercial ft. Allen Iverson, Shaquille O'Neal & Shawn Kemp

The Retro Shop: Ep. 3, The Kamikaze AI: We talking about the pants Allen Iverson has been back in the headlines this week, with his No. 3 being retired by the team, and his ex-wife saying the two are finally back on good terms. No, he is going to be heading back to TV. In a new Reebok commercial, Iverson mocks his famous rant on practice while getting his hair cut (yes, with a hat on). The commercial also stars NBA legends Shaquille O'Neal and Shawn Kemp. Iverson, O'Neal and Kemp all have deals with Reebok, and all three have seen retro versions of their shoes released over the past year. Be careful. You might close your eyes and then watch this new Reebok commercial and think you've taken a time machine back to 1996. With a new logo comes a new ad campaign and that's exactly what Reebok has done with the assistance of one-time NBA greats Shaquille O'Neal, Allen Iverson and Shawn Kemp. The 1:17 spot features Shaq working with comedian Lil' Duval in a barber shop, though the former Los Angeles Lakers center isn't exactly thrilled with how Duval wears his pants. The two get into an argument over his sagging drawers with Duval making fun of Shaq's overly tight shorts, comparing him to Shawn Kemp. That's where Kemp (I guess in disguise) appears, promoting the Reignman before Bad Boy rapper French Montana makes a small cameo. The spot hits its pinnacle though when Iverson makes his grand entrance -- apparently getting a haircut while wearing a hat. Yeah. You figure that one out. Probably not as funny as it could have been, but still solid and some nostalgic cameos for sure.



Allen Iverson, A.Iguodala, K.Korver EXCITING Highlights vs the Hawks 04/05 NBA
Allen Iverson, A.Iguodala, K.Korver EXCITING Highlights vs the Hawks 04/05 NBA

- Kyle Korver was the perfect host. After impressing Philly's home crowd with his near-flawless 3-point shooting, he went out and thanked everyone for coming. Allen Iverson had 22 points and 12 assists, and Korver made five 3-pointers and scored 17 points to lead the Philadelphia 76ers to a 103-85 win over the Atlanta Hawks on Friday night. "It feels good to be on this side of a big game, of a big win," Korver said. It nearly came at a price. Iverson, the NBA's leading scorer, crashed hard on a drive to the basket in the third quarter and was down for a couple minutes but stayed in the game. X-rays on his left shoulder were negative. Korver, who is second in the league in 3-pointers made, hit four in the third quarter then another early in the fourth after the Hawks pulled within single digits. Korver went 5-of-8 from 3-point range -- 6-of-10 overall -- and his squealing fans let him know how much they appreciated it. Kids 12 and under received a replica of Korver's jersey and made it sound like a boy-band concert each time he touched the ball. Plus, fans who donated coats before the game as part of "Kyle's Coats for Kids," were allowed to meet the popular mop-topped forward. About 3,000 fans were waiting for him after the game. "I think that exceeds our expectations a little bit," Korver said. "I was just saying thanks to everybody who helped out in this." The thunderous ovations, though, were saved for teammate Andre Iguodala. The rookie brought some excitement to an otherwise mundane game with three fantastic dunks. In the fourth quarter, Iverson lobbed a high pass on the left side that Iguodala snagged with his right hand and came down hard with a dunk. On the next possession, Iguodala grabbed a loose ball and fed it to Iverson. He then raced down court unguarded, took a quick feed and made a rim-rattling dunk for an 89-73 lead. "Andre got a couple of dunks that got us going, I got some looks and A.I. was looking for me on the break," Korver said. Iguodala finished with 14 points. Iguodala plays against Korver on All-Star weekend in the Rookie Challenge, but would like to have a more prominent role that weekend in the dunk contest. "I would love to do it," Iguodala said. "It'd be an honor to get in there. A lot of guys made their career off dunk contests." Antoine Walker led the Eastern Conference's worst team with 14 points and Predrag Drobnjak added 13. Philadelphia played without coach Jim O'Brien, who missed the game because of the flu. Associate head coach Lester Conner took O'Brien's place. "It didn't feel any different from when coach O'Brien gets thrown out," said Conner, who was also with O'Brien in Boston. Korver's 3s in the third quarter propelled a 16-4 run and pushed the Sixers' lead to double digits. His third one came from the top of the key and left Iverson smiling as he backpedaled on defense. While Iverson, named an All-Star starter on Thursday, has never really found a comfortable fit with another second scorer, he has embraced Korver. The two shared smiles and laughed over a few words on the court. Iverson passed to Korver one last time in the third looking for another 3, but Korver paused and waited for Iguodala to come racing in and complete an alley-oop that the Hawks never saw coming. "He's always looking for me," Korver said. "For being a scoring point guard, he sure gets a lot of assists." Atlanta made it 76-71 early in the fourth when Korver hit another 3 and the Sixers started rolling from there. "It's been that way all year," Hawks coach Mike Woodson said. "Kyle Korver hits big shots and we never recovered." Game notes Hawks G Tyronn Lue left in the third quarter with a strained Achilles' tendon. ... Walker was a high school basketball teammate of Philadelphia Eagles QB Donovan McNabb. They played together at Mount Carmel High School in Chicago. Walker said he was pulling for McNabb to win the Super Bowl. ... The Sixers collected 1,446 coats as part of Korver's collection. ... More than 20,000 fans attended "Wing Bowl" earlier in the day at the arena. El Wingador devoured 162 chicken wings in 32 minutes to win his fifth title, beating out The Black Widow in overtime by one wing.




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