The Greatest of All Time… in the shoe game. Although there may be some debate on who’s the best player to ever step on the hardwood, there’s no debate behind who’s the best to step into the sneaker game. Michael Jordan has shaped the past, present and along with his brand’s commitment to collaborations, future of sneaker culture. #TheUndefeated About Michael Jordan: A.k.a MJ, rose as a basketball superstar and cultural icon with the 1990's Chicago Bulls. Emmy Award-Winning Netflix documentary "The Last Dance" revolves around his career. His slam dunks earned him the nicknames "Air Jordan" and "His Airness", fueling the success of the Nike sneaker classics Air Jordan 1, Air Jordan 2, Air Jordan 3, Air Jordan 4, Air Jordan 5, Air Jordan 12 and the "best sneaker of all": the Air Jordan 11. There still are many Jordan variations that remain popular to this day.