After defeating the star-studded Los Angeles Lakers to win the NBA championship in 2004, the Detroit Pistons returned to the big stage to defend their title in 2005. Their defense fell just short, losing the San Antonio Spurs in seven games in the 2005 NBA Finals. The commercial's "Play the Right Way" theme is a reflection of Pistons head coach Larry Brown's head coaching ethos. Aired April 19, 2005