As a player, as a spokesman and as the face of basketball, LeBron James has exceed every expectation put on him after his famous Sports Illustrated cover. Like he’s done on the court, LBJ has continuously re-invented himself in the sneaker game and now become the most public ambassador for all things cool. How do you surpass insurmountable hype and still end up under appreciated? Ask LeBron James. The face of the NBA for coming up on two-decades has played many roles on the court en route to his four championships but his transformation to sneaker and culture ambassador is just another way that LeBron continues to dominate the game. #TheUndefeated #ESPN Flash bio: LeBron James, a.k.a King James, has won NBA Championships and NBA MVP with the Cleveland Cavaliers, the Miami Heat, the Los Angeles Lakers and two Olympic Gold Medals. He has memorably participated in shows like Saturday Night Live and the recent 2021 movie Space Jam: A New Legacy. LeBron gave his sneakers to a fan once at a Lakers game. Those sneakers were the Nike LeBron 17s.