Did the Big 12 go too far by giving Texas Tech two non-Saturday home games? In this video, I break down the latest twist in the Brett Yormark vs. Cody Campbell drama after the Big 12 officially put Texas Tech vs. Houston on Friday night and moved TCU vs. Texas Tech to Thanksgiving night. I explain why Texas Tech fans have a real reason to be frustrated, especially with two non-Saturday home games in the same season, but also why this may not be a punishment at all. The Big 12’s TV deal was built around these kinds of scheduling sacrifices, and Texas Tech had actually avoided non-Saturday games more than almost anyone else in the league over the last two years. I also get into why the Thanksgiving night TCU game could actually be a huge win for the Big 12 from a ratings and exposure standpoint, why the Houston game is more debatable, and what this says about the league’s ongoing effort to compete with the SEC and Big Ten through TV strategy and schedule flexibility. Get “Open For Business” a Big 12 newsletter sending the key headlines, interviews, and my analysis straight to your inbox. No more college football news through an SEC/Big Ten lens. If you're a Big 12 fan (or just curious), sign up below! https://bit.ly/OFBNewsletter Watch my national college football channel here: https://www.youtube.com/@OFBCollegeFootball #TexasTech #Big12 #BrettYormark #CodyCampbell #TCUFootball #HoustonFootball #CollegeFootball #Big12Football