After winning the 2023 UEFA Champions League with Erling Haaland and Manchester City F.C., a video of Haaland during the on-field celebrations went viral. In the clip, he noticed his partner, Isabel Haugseng Johansen, sitting on the ground and quietly brought her a folding chair so she could sit more comfortably. The small, spontaneous gesture was widely shared on social media and praised as an example of thoughtfulness, with many viewers highlighting how he chose to care for his partner amid one of the biggest moments of his career.