Lord Alan Sugar today sparked a huge race row after he posted a racist tweet comparing the Senegal World Cup squad to black beach sellers. Hundreds of people immediately slammed the 71-year-old Apprentice host, but he initially failed to back down, calling the reaction 'OTT' to what was a 'bloody joke'. The tweet was eventually removed 23 minutes later - but Lord Sugar insisted this was only because it was 'interpreted in the wrong way as offensive by a few people'. However, 82 minutes after posting the initial message, he admitted the tweet was 'misjudged' and his 'attempt at humour has backfired', saying he was 'very sorry'. Lord Sugar's position as host of the popular BBC TV programme - which has run for 13 seasons so far, with another on screen this autumn - could now come into doubt. Original Article: http://www.dailymail.co.uk/news/article-5864739/Outrage-Lord-Sugar-tweets-racist-image.html Original Video: http://www.dailymail.co.uk/video/news/video-1711570/Video-Senegal-fans-react-2-1-win-Poland-World-Cup.html Daily Mail Facebook: http://facebook.com/dailymail Daily Mail IG: http://instagram.com/dailymail Daily Mail Snap: https://www.snapchat.com/discover/Daily-Mail/8392137033 Daily Mail Twitter: http://twitter.com/MailOnline Daily Mail Pinterest: http://pinterest.co.uk/dailymail Daily Mail Google+: https://plus.google.com/+DailyMail Get the free Daily Mail mobile app: http://dailymail.co.uk/mobile