Luggage brand American Tourister has brought superstars in the world of sports, Cristiano Ronaldo and Virat Kohli in one ad campaign. We speak to CEO of Samsonite, South Asia, Jai Krishnan on how he brought the campaign into being. CNBC Awaaz is India’s number one business channel and an undisputed leader in business news and information for the last ten years. Our channel aims to educate, inform and inspire consumers to go beyond limitations, with practical tips on personal finance, investing, technology, consumer goods and capital markets. Policymakers and business owners alike have grown to trust CNBC Awaaz as the most reliable source with its eye on India’s business climate. Our programming gives consumers a platform to make decisions with confidence. Subscribe to the CNBC Awaaz YouTube channel here: https://goo.gl/g3rzrW Follow CNBC Awaaz on Twitter: https://twitter.com/CNBC_Awaaz Like us on our CNBC Awaaz Facebook page: https://hi-in.facebook.com/CNBCAwaazIndia