Darren Rovell   

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“Business of Sports Betting, Sports Business Reporter & Senior Executive Producer for @ActionNetworkHQ.”

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Given how fast a fight can turn in the UFC, it's hard to imagine how anyone could be a -385 favorite.

EIGHT PERCENT: Percent of money on Dustin Poirier at @dksportsbook when fight started.

Sportscenter's Stan Verrett on Poirier's knockout: "We can't show you the full sequence of how it ended." Rare moment when rights holder can't show you what they paid for.

Best part about UFC is that it isn't fixed. Worst part about UFC is that it isn't fixed.

"It was a massive win for us. About as big a single event win as you see." -- @PointsBetUSA spokesman @P24Eichner PointsBet said they had ZERO big bets on Poirier

Sportsbooks could have made Conor McGregor an even bigger favorite. No one wanted Poirier. Haven't seen one sportsbook who had more than 10 percent of the money on Poirier.

Biggest wins: $200K bet on Poirier nets $540,000 for @williamhillus bettor. $100K bet on Poirier nets $270,000 for @betmgm winner. Biggest Losses: $209,500 bet on McGregor at @betmgm $188,000 bet on McGregor at @FDSportsbook

So many NFL parlays that included McGregor are gone for tomorrow.

Good bet, right before fight.

Good bet, right before fight.

Even more brutal when the sponsor of the fight is your whiskey.


LSU goes from a three touchdown favorite to a two touchdown favorite with game moving to Missouri. Still, big money on the visiting Tigers.

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