Mbappé left Nike for On and started training in the On prototypes, but against Atletico he was back in a pair of whiteout Nike Superflys. Of course everyone noticed, and Nike cannot miss this chance. The most viral marketing campaigns are often the improvised ones. For example, in 2017 Balenciaga sold a $2,145 bag that looked just like IKEA's. IKEA answered with an ad on how to spot the original in 6 steps. Nike has the exact same opportunity. It could release the whiteout Superflys as a real colorway and call them the "Bon Voyage 1s". They did already make them available as a custom “Nike by you” option. #soccer #football #Mbappe #Nike #Onfootball
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