Ohio State and Michigan don't just dominate FOX Big Noon Saturday — they own CBS Saturday afternoon too. Professor WildUte analyzed several years of Nielsen data (2019-2025). What I found exposes the biggest monopoly in the Big Ten. THE NUMBERS: - Ohio State: 31 premium window games - Michigan: 25 premium window games - Combined: 56 appearances across the two most valuable time slots in college football - Rutgers: 1 appearance FOX Big Noon Saturday averages 6.1 million viewers. CBS Saturday 3:30 PM averages 5.0 million viewers. These are the two premium windows that drive conference media value — and two schools control both. This isn't about winning games. This is about network real estate. FOX and CBS didn't buy the Big Ten — they bought Ohio State and Michigan's Saturday mornings and afternoons. TIMESTAMPS: 0:36 - FOX Big Noon Saturday Dominance 1:18 - The Prime Time Myth 2:13 - CBS 3:30PM Saturday Emergence 4:43 - The Three-Tier System 6:53 - The Monopoly Exposed Data Source: Nielsen ratings 2019-2025. Subscribe for data-driven Big Ten and Big 12 analysis that ESPN will never give you. #BigTen #CollegeFootball #OhioState #Michigan #Rutgers #FOX #CBS #BigNoon #Nielsen #ProfessorWildUte Don't Forget to Follow us on Twitter: @TheCFBMafia Enjoying our Content? Consider becoming a member, leaving a super thanks or super chatting in our live streams!
Indiana loses to Northwestern and The Professor is done holding back. After another frustrating result, he says the Hoosiers may ...
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