The landscape of college athletics is undergoing a seismic shift, and the historic heart of the Atlantic Coast ...
Ohio State and Michigan don't just dominate FOX Big Noon Saturday — they own CBS Saturday afternoon too. Professor WildUte analyzed several years of Nielsen data (2019-2025). What I found exposes the biggest monopoly in the Big Ten. THE NUMBERS: - Ohio State: 31 premium window games - Michigan: 25 premium window games - Combined: 56 appearances across the two most valuable time slots in college football - Rutgers: 1 appearance FOX Big Noon Saturday averages 6.1 million viewers. CBS Saturday 3:30 PM averages 5.0 million viewers. These are the two premium windows that drive conference media value — and two schools control both. This isn't about winning games. This is about network real estate. FOX and CBS didn't buy the Big Ten — they bought Ohio State and Michigan's Saturday mornings and afternoons. TIMESTAMPS: 0:36 - FOX Big Noon Saturday Dominance 1:18 - The Prime Time Myth 2:13 - CBS 3:30PM Saturday Emergence 4:43 - The Three-Tier System 6:53 - The Monopoly Exposed Data Source: Nielsen ratings 2019-2025. Subscribe for data-driven Big Ten and Big 12 analysis that ESPN will never give you. #BigTen #CollegeFootball #OhioState #Michigan #Rutgers #FOX #CBS #BigNoon #Nielsen #ProfessorWildUte Don't Forget to Follow us on Twitter: @TheCFBMafia Enjoying our Content? Consider becoming a member, leaving a super thanks or super chatting in our live streams!
Why is Florida State still waiting on an invite while North Carolina and Notre Dame are locks? It isn’t just about football—it’s about the "Secret Formula" the Big Ten Presidents use to score expansion candidates. Today, we’re breaking down our B1G Institutional Value Scorecard (BIVS) to see who actually makes the cut. From the Big Ten Academic Alliance (BTAA) to the Cancer Research Consortium (BTCRC), we’re looking at the institutional data that FOX and NBC don't talk about along with the eyeballs these media partners crave. We score 20+ candidates including Clemson, Miami, Stanford, and Kansas to find the true "Crown Jewel" of realignment. In this video, we answer: Why the AAU Multiplier is the "Great Equalizer" for FSU and Clemson. How Kansas and Utah use medical research to jump over bigger football brands. The "Sleeper" candidate in the ACC with a $1.1B research engine. Don't Forget to Follow us on Twitter: @TheCFBMafia Enjoying our Content? Consider becoming a member, leaving a super thanks or super chatting in our live streams!
Oregon's brand has SKYROCKETED since joining the B1G!
Four programs left everything they knew for the promise of a bigger stage and a bigger check. The data says one of them is ...
The Pac-12 Conference is actively exploring expansion options to maintain its status as an NCAA-recognized conference, which ...
The Big 12 Conference has been actively exploring expansion opportunities to strengthen its position in college athletics. Among ...
Notre Dame's independence in college football has long been a point of pride, but the shifting landscape of college athletics is ...