@adidashoops James Harden Vol. 1.5 - Jackpot James - Trifecta

On the finale of Lace Up: The Ultimate Sneaker Challenge, designers were challenged to create a new signature sneaker for James Harden of the Houston Rockets, using the Harden Vol. 1 as a jumping off point for inspiration. Our story "Jackpot James" is based on Harden choosing the number 13 when he was a teenager to wear as his number and how he was able to turn so many things that were deemed unlucky - being left-handed, the number 13 - into lucky by creating his own destiny and gambling on himself.  The designers also had to create one of a kind packaging, an in-store point of purchase display and a TV commercial/ad campaign. Team Trifecta: Brand Designer: Megan Ann Wilson Footwear Designer: Gabe Gonzalez  Color + Materials Designer: Laurance Bass