Ronaldo's Coca-Cola snub costs company billions: 'Drink water'

Cristiano Ronaldo has cost the drinks brand Coca-Cola billions of dollars after he removed their bottles from in front of him during a press conference, instead telling people to 'drink water'. What seemed a fairly innocuous move has sent the company's share price to a $4bn fall. Coca-Cola, one of the official sponsors of Euro 2020, replied on Tuesday with a statement that said 'everyone is entitled to their drink preferences' with different 'tastes and needs'. Subscribe to Guardian Football ► http://is.gd/GuardianFootball Cristiano Ronaldo snub wipes billions off Coca-Cola’s market value ► https://www.theguardian.com/football/2021/jun/16/cristiano-ronaldo-snubs-coca-cola-billions-wiped-off-drink-giants-market-value The Guardian publishes independent journalism, made possible by supporters. Contribute to The Guardian today ► https://support.theguardian.com/contribute Website ► https://www.theguardian.com Facebook ► https://www.facebook.com/theguardian Twitter ► https://twitter.com/guardian Instagram ► https://www.instagram.com/guardian