LeBron James and the authenticity of building an athlete's brand | The Starting Five

The NBA always feels fresh and exciting, and that could be a testament to the league's passion for putting its players first. There's never a shortage of stories, and as these player names grow in popularity, so does the NBA. Roc Nation’s Shawn Pecas sits down with The Starting Five to discuss the present and future brand of both the NBA and its star athletes. The Starting Five Live from The Compound covers all things basketball lifestyle, including fashion, music, gaming, art, betting and much more. Except where expressly stated to the contrary, all persons and brands (including their names and images), third party trademarks and imagery, and third party products and/or services (“Third Party Marks”) seen in this content are in no way associated, linked or affiliated with DraftKings. DraftKings makes no claim to or endorsement of any Third Party Marks. Any Third Party Marks seen in this content are owned by the respective owners. --- Subscribe to DraftKings on YouTube: https://youtube.com/draftkings/?sub_confirmation=1 Follow DraftKings on Twitter: https://twitter.com/DraftKings Follow DraftKings on Instagram: https://www.instagram.com/draftkings/ Follow DraftKings on TikTok: https://www.tiktok.com/@draftkings Like DraftKings on Facebook: https://www.facebook.com/draftkings/ Stay up-to-date at DKNation: https://dknation.draftkings.com/ #draftkings #lebron #lebronjames #nba